Time Warner & News Corp. Looking to Gain Digital Marketshare
Time Warner, News Corp and other major magazine publishers are looking for ways to evolve from print publishing products to digital. Will they be successful in making the transition?
Traditional media such as newspapers, yellow pages, and, yes, even magazines, have been losing marketshare in a massive way over the past seven years. The transition from print hardcopy media to digital has been violent, resulting in the closures of many newspapers, bankruptcies of yellow pages companies, and closures of magazines.
So, the larger companies are aware of where the market has shifted-to, but are they too entrenched in an out-of-date mindset to evolve into offering the digital products necessary to compete in the modern marketplace?
Once such experimental product is the Next Issue Media app for Android cellphones which offers up to 32 magazines for a single subscription fee.
Magazine publishers need to be marketing aggressively for cellphones, of course, but I think they need to be focusing even more on tablets.