Magazine Print Advertising Revenues Hold Steady Through Third Quarter 2011

Author: Abe
October 13, 2011

According to numbers posted by the Publishers Information Bureau (PIB), magazine print advertising revenue for the first three quarters of 2011 closed at $14,354,822,025, which was a 2.1 percent increase over the same period in 2010.  These gains seem to be driven primarily by the following advertising categories:

  • Toiletries & Cosmetics (hair products, cosmetics, and other beauty aids)
  • Apparel & Accessories (footwear, jewelry, watches)
  • Financial, Insurance & Real Estate (banks, personal finance consultancies, insurance firms)

Andrew Jung, chief marketing officer of MPA – The Assocation of Magazine Media, felt the numbers were promising.  “We are encouraged to see the continuous investment in magazines into 2011, with two-thirds of our measured categories up year to date,” Jung said.  “The Finance category was fueled by spending increases by auto and home insurance providers as well as credit card lenders, while luxury items provided most of the growth in the Apparel & Accessories category.”

For more information, check out the article on the MPA website.

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